MFA Thesis Show Visual Identity
The visual identity for the 2020 MFA thesis show in the College of Fine Arts at Boston University was developed by a team of four graduate students including Wei Yun Chen, Farinaz Valamanesh, Krystyn Wypasek, and myself. Below is an in-depth case study of our design process and development of the visual identity system, including 3 custom typefaces and 40 unique icons. The case study also highlights each asset we created, including an exhibition catalog, website, and social media launch campaign.
The Grid System and Conditional Design
Our team created a holistic and participatory system that fully represents all graduating Masters students from the programs housed in the School of Visual Arts. We built a custom 20x20 square grid with three layers of concentric circles layered on top that visually indicates the 40 students graduating from the three distinct programs, Graphic Design, Painting, and Sculpture.
The grid became the base for every part of the system. It was given to each student and they were asked to create a unique identifier. Below are some examples of how the students used the grid to design or draw their shapes.
The shapes made by each student come together to represent the entire School of Visual Arts graduate program across print and digital media.
The TypefaceThe grid also became the basis for a set of custom typefaces we created for the shows. With such a complex grid, we were able to make dozens of different letterforms. From these, we chose three letterforms we liked best and developed them into full alphabets.
The typeface has three different weights that are layered on top of each other, a reference to our three programs housed in one school. The first weight is the heaviest and always appears on the bottom. The second weight features heavier terminals and thin strokes and appears in the middle of the layering. The third weight is the thinnest of all three and always appears as the top layer.
The CatalogWe took the visual system we established and used it as the basis for the design of the thesis catalog, which showcases each student’s work. For example, the first two pages of the catalog are printed on transparent paper, which allows the viewer to see all three weights of the typeface, and the list of students in each program, individually as well as together.
Photos by Wei Yun Chen
2020 MFA Thesis. Publication. 7 × 10 in.