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California College of the Arts Out of Home Campaign
It’s summer 2025 and California College of the Arts has just completed it’s first year with it’s brand new campus expansion in San Francisco. With the upcoming 25–26 school year in mind, CCA’s Marketing and Communications team launches an out of home campaign that spotlights student work, highlighting CCA’s legacy in the Bay Area and possibilities for the future. Creative Strategy Stephanie Smith, Julian Parikh Design Julian Parikh Content and Student OutreachJoyce Alcantara PhotographyNicholas Lea Bruno
From the CCA Newsroom
Where creativity meets community
Shinnosuke Nomura (BArch Architecture 2025) constructs an intricate bamboo structure, Nathan Sheu (BFA Furniture 2024) crafts a chair from fog and lasers, and Jingyi Yang’s (BFA Fashion Design 2025) sculptural dress has a runway-stopping moment. You’ll see these moments and more as you’re riding the bus, walking around San Francisco, or taking BART. At a time when the market is dominated by advertisements by AI and tech companies, CCA is showing—not telling—the college’s real impact through our community’s real work. The college’s nearly 120-year legacy is found in these creative intersections between disciplines, industries, and possibilities, or the edge effect. Students overlook the pole banners on campus from the Founder’s Hall dorm building.
The edge effect or where “x” meets “y”
Edge effects describe what happens when different habitats meet at boundaries, known as ecotones, and influence both the interactions between them and the environments themselves. Like a forest meeting a wetland, when painting meets artificial intelligence or interior design meets jewelry, ideas form into something entirely new. CCA isn’t just a place where interdisciplinary education happens in theory, but is deeply embedded in our practices. Here, art historians are ecologists, jewelry designers are theorists, and designers are ethicists. Our campaign centers on this meeting of the minds and making, which can only happen here.
From the studio to the streets
We’re taking these edge effects beyond campus to see what happens when our creativity is amplified within our local community. Our out-of-home advertising campaign includes placements in BART station posters, street pole banners, wild postings, and Muni bus sides across San Francisco, Oakland, and Berkeley. previous project